Black Phrase Shopify Case Study

Metaverse Blockchain partnered with Black Phrase, a custom clothing brand built on bold statements and cultural expression, to design and launch a visually striking Shopify website. The objective was to create a digital storefront that merges storytelling, fashion, and social commerce into a seamless user experience. The site features an animated video slider with dynamic graphics, along with integrated video throughout web pages to highlight brand messaging and product drops. Merchandise is fully connected to third-party auto-fulfillment vendors, enabling efficient order processing and scalable growth. An image-based mega menu powered by Shopify collections simplifies navigation, while branded Privacy Policy image pages maintain visual consistency. Additional functionality includes interactive contact pages and smooth GoDaddy and Shopify domain integration. Image sliders enhance product presentation, and the site is fully optimized for desktop, tablet, and mobile devices. Product creation and management are streamlined within Shopify, while TikTok Shop integration uses clickable video and image sliders linked directly to products, expanding reach and driving engagement through social-first shopping experiences.