Affiliated Athletics Shopify Case Study

Metaverse Blockchain partnered with Affiliated Athletics, a custom sports uniform brand supplying schools and colleges with football helmets, apparel, and athletic gear, to build a powerful eCommerce website designed for growth and engagement. The site was developed on Shopify to streamline product management, merchandising, and fulfillment while delivering a visually dynamic user experience.

The website features immersive video sliders with animated graphics, integrated video throughout key pages, and a responsive design optimized for desktop, tablet, and mobile devices. A custom image mega menu showcases Shopify collections visually, with image sliders that reinforce brand credibility. Metaverse Blockchain also implemented integrated merchandise with auto-fulfillment from third-party vendors, simplifying operations and scaling production.

Additional functionality includes custom product creation, branded privacy policy pages with imagery, GoDaddy and Shopify domain integration, and fully optimized contact pages. To expand sales channels, TikTok Shop integration was added, featuring clickable video and image sliders that link directly to products—connecting social engagement to instant conversion.